The Music press and House Style

http://grammar.about.com/od/fh/g/House-Style.htm -secondary research from the Internet:

House Style is the specific usage and editing conventions followed by writers and editors to ensure stylistic consistency in a particular publication or series of publications (newspapers, magazines, journals, websites, books).

Therefore, I think that House styles are patterns that follow the brand of the product in print media. For example, every magazine of Metal Hammer uses the same font for its title including the same size of font ad roughly the same layout throughout the magazine. This is the same with news papers and all print media. Therefore, people will be able to recognise its brand and be able to achieve synergy more easily.

Synergy is when you advertise part of your company through arms of other aspects of your company. for example promoting a new CD by having a freebie with the magazine.This freebie will only have 1-3 songs from the album on it in order to persuade people to buy both the magazine and CD. This only occurs when the company has expanded Diagonally. This means that it has spread to a different medium e.g. TV to radio the BBC but in this case the CD producers have employed some magazine producers to follow the same genre.

The music press is the whole industry of the journalism for music magazines for example Hollywood would be a company in the film industry. I need to do detailed research of these associations starting with a book I have found called teaching the music press. This is a broad search so I am glad that I have found a different type of secondary research as when looking it up digitally I found that because it wasn't specific enough there wasn't an exact definition for it.